Millenials are pill avoiders looking for convenience, while older users are more apt to take glucosamine and other join health ingredients, according to Diane Ray, vice president of strategic innovations at the Natural Marketing Institute (NMI). Ray offered other insights into current trends in natural product consumption across the generations in the INSIDER video recorded at SupplySide West in Las Vegas.

Learn more about the broad trends spreading across the health and wellness landscape in the INSIDER article "Trends in Health & Wellness" by Steve French, managing partner, NMI.