Natural Products INSIDER and its sister publications Food Insider Journal and Ashwagandha Advantage were selected as finalists in seven categories in the 2017 FOLIO: Eddie & Ozzie Awards program. FOLIO: serves the entire magazine and online media industry, with segments for business to business, consumer, custom and association. This prestigious awards program recognizes the best in magazine media editorial, garnering more than 2,000 entries and bestowing more than 150 awards.
The finalists for INSIDER include:
B2B Full Issue—Supply Chain/Product Development: Natural Products INSIDER’s September/October 2016 issue
INSIDER’s September/October 2016 print issue covers a range of topics important to marketers, manufacturers and formulators of health and nutrition products. In addition, as official media for SupplySide West, the world's largest trade show of professionals in the health and nutrition marketplace, INSIDER’s September/October 2016 issue previews the October 2016 event, calling out educational offerings at SupplySide West that align with the content of the articles, and includes contributions from scheduled speakers.
This year, INSIDER’s September/October 2017 print issue follows the same format, so be sure to pick up the issue while you’re at SupplySide West this year.
B2B Single Article/Series of Articles—Supply Chain/Product Development: Natural Products INSIDER’s look at the Donald Trump administration’s effect on the supplement industry
This series of four articles studied the potential impact of the Trump administration—and his nominees to lead regulatory agencies—on the dietary supplement, or natural products, industry. By examining how the Trump administration’s policies could influence regulation of dietary supplements, the articles were designed to help C-level execs balance their need for innovation with regulatory compliance.
Read the articles here:
B2B Standalone Digital Magazine: Natural Products INSIDER’s Science of Sports Nutrition Issue
The Science of Sports Ingredients digital issue offered INSIDER readers several important takeaways for their business development, including the emergence of cognitive function ingredients for sports supplements and the potential impact of the new Trump Administration on the industry. To strengthen the value for readers, the issue includes input from the International Society of Sports Nutrition (ISSN).
B2B Podcast: The Healthy INSIDER Podcast 43 on Expo West/Engredea 2017 Trends is a finalist, as well as the SupplySide West Series on Contract Manufacturing
The Healthy INSIDER Podcast provides insight from thought leaders in the industry. The first finalist features Heather Granato, vice president of content, Rachel Adams, managing editor and me discuss the trends around science-based ingredients being formulated into innovative finished products that were observed at the market-leading Natural Products Expo West & Engredea 2017 events. The second finalist covers a series of podcasts in which INSIDER editor in chief Sandy Almendarez interviews five experts in contract manufacturing, a practice where supplement brands use a third party to formulate, manufacture and package their products. Listen to the award-nominated podcasts:
· “How Not to Make a Dietary Supplement," with Lisa Sabin, vice president of business development at ConsumerLab
· “GMP Compliance for Supplement Manufacturers" with Joy A. Joseph, chief operations officer, Joys Quality Management Systems
· “Working with a Contract Manufacturer’s Testing Lab," with Tara Lin Couch, Ph.D., senior advisor for dietary supplements, EAS Consulting Group
· “Get Educated, Trained, Experienced Employees" with Heather Fairman, then director corporate quality assurance and regulatory affairs, Natural Organics Inc./Global Health Laboratories LLC (now she is technical advisor for the Small Island Developing States (SIDS) SIDS DOCK Island Women Open Network [IWON])
· “Beyond Partnerships—Building Friendships with Contract Manufacturers," with Ori Amrami, purchasing manager, Guittard Chocolate Co.
B2B Website—Supply Chain/Product Development: Both Natural Products INSIDER and the new Food Insider Journal sites are finalists
Natural Products INSIDER focuses on the application of science-based ingredients that drive innovative and compliant products for the consumer market. Crucial information is delivered in a variety of ways—including blogs, podcasts, infographics, image galleries and longer-form downloadable digital magazines, reports and articles—to ensure the context meets the audience’s needs. Food Insider Journal, launched in March 2017, targets food and beverage brands developing and marketing innovative clean-label products for the consumer space. Robust content includes a monthly digital journal, expert blog contributions, videos, presentations and infographics.
Custom—Visual Storytelling: Ashwagandha Advantage, developed with Ixoreal Biomed
For two years, Informa has worked closely with Ixoreal Biomed, the suppliers of KSM-66 Ashwagandha, as the title sponsor of the SupplySide West trade show. The custom website, launched in February 2017, is designed to offer rich content around the Indian botanical ashwagandha, and uses visual tools such as videos, infographics and galleries to support audience engagement. This includes a video documentary, “Ashwagandha: Adaptogen of Today," filmed on location in India, to explore this Ayurvedic herb.
Custom—Site Design: Ashwagandha Advantage, developed with Ixoreal Biomed
Ashwagandha Advantage, sponsored by KSM-66 Ashwagandha, was developed to deliver information on this Ayurvedic botanical. The content anatomy includes digital magazines, reports, blogs, infographics, galleries and videos. All content has a similar look and feel, and was developed collaboratively between the web department, media/art department and content team. The logo was designed to symbolize the synergy and global reach of ashwagandha, supporting the information focus for the site.
The winners and honorable mentions will be celebrated at a luncheon on Oct. 11, 2017, in New York. A full list of finalists is available online.
I am so proud of the work INSIDER and its sister brands have been done, and this recognition just confirms what I’ve known for years: we’re a great team, and we do a great job serving the health and nutrition industry.
Also, this is not the first time we’ve received this kind of acknowledgement: