SILVER SPRING, M.D.Former president of Mexico, Vicente Fox, will be the keynote speaker at the American Herbal Products Association's (AHPA) annual member meeting on March 6 at Expo West. Leading Mexico from 2000 to 2006, Fox understands the current economic and social challenges facing Latin America, in addition to the importance of international trade.
Fox also has a unique understanding of the Latin American market, which recorded USD $18.1 billion in sales in the global consumer health market. According to the Nutrition Industry Association, Brazil and Mexico represented the market's top two sources of dietary supplement and herbal product sales, representing 60 percent of the total.
"Fox may have insider insight as to how U.S. supplement products may more easily be marketed in Mexico, as well as changes and challenges to those looking to navigate the regulatory arena for these products," AHPA said in a statement.