Exploring the European Market: Trends to Watch in 2015

As marketers seek to extend brand exposure, the European market has great appeal for many natural products, from supplements to foods and beverages. Understanding the key trends affecting the market in 2015 will be the key to driving new product development, successful market launch and predicting the trends into the future. In collaboration with Vitafoods Europe, INSIDER invited market experts to share their insights on drivers affecting the European market in 2015. Takeaways include: *The weight management, food intolerance products, beauty from within and ready meals categories illustrate macro trends. *Marketing science to Millennials and developing methods to communicate science to consumers are key to market extension. *Collaborative innovation with suppliers can drive new product ideation and development.