Video: Energy Product Market Underserved in America

Consumers want more energy, yet they had a difficult time meeting their energy goals, leaving opportunity for supplement and food marketers to offer products that help address these concerns.

Consumers want more energy, yet they had a difficult time meeting their energy goals, leaving opportunity for supplement and food marketers to offer products that help address these concerns. In this video, Steve French, managing partner, Natural Marketing Institute (NMI), gives an update on consumer desires for energizing products and outlines tips for market success.

French will be addressing energy product trends on Wednesday, Oct. 5 at SupplySide West 2016, during the workshop: "Capitalizing on the Future of Energy Drinks, Shots and Supplements." Visit supplysideshow.com for more information and to register.

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