How to fix the problem with protein bars – video

 

 

When it comes to protein products, hard, chewy bars with six-month shelf lives are all too common. INSIDER Senior Editor Todd Runestad sat down with Anne Louse Friis, business development manager, health and performance, of Arla Food Ingredients at the IFT 2018 show to see what’s moving the protein tech market to a future with more repeat buyers.