The annual growth of supplement sales is 5 percent, which stands out compared to the 1 percent growth that total store sales are experiencing. Robert Sanders, executive vice president and practice leader, Information Resources Inc. (IRi), explains the consumer preferences that are driving this growth and gives tips to supplement brands to increase consumer loyalty in this Healthy INSIDER podcast. Sanders and Sandy Almendarez, editor in chief, INSIDER, discuss:
The differences between Millennial and Baby Boomer supplement use
How negative media reports affect supplement sales
Why good science and partnerships with health care professionals can promote brand trust
This podcast was recorded at the Council for Responsible Nutrition (CRN) annual conference in October 2016. Got feedback? Email Almendarez at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERPodcast.