Behind the Boost

Energy Drinks: Behind the Boost

Energy drinks have become the go-to among many consumers looking for an energy boost, as the beverages offer both convenience and functionality. However, formulating these products does come with challenges. INSIDER's Energy Drink Digital Pulse discusses the delicate balance between taste and function, and also offers tips on how to optimize the taste and flavor profile of energy drinks. Plus, it comes equipped with the latest market data on energy drinks from research firms and top industry analysts. Takeaways include: *The market for energy drinks is projected to hit US$10.8 billion in 2015, and could grow to $15 billion by 2019. *Safety concerns, coupled with the demand for clean labels, have propelled innovation in the energy drinks category. *Careful selection of a taste profile for an energy beverage, as well as the functional ingredients, is critical.

Table of Contents

  • Viewpoint: History in the Making
  • Behind the Boost
  • Growth Projected in Energy Drink Market
  • Takeaways for Your Business

Register to view the full article

Registering as a member of Natural Products INSIDER will give you free access to premium content including digital magazines, webinars, whitepapers and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish