Energy Drinks: Behind the Boost
Energy drinks have become the go-to among many consumers looking for an energy boost, as the beverages offer both convenience and functionality. However, formulating these products does come with challenges. INSIDER's Energy Drink Digital Pulse discusses the delicate balance between taste and function, and also offers tips on how to optimize the taste and flavor profile of energy drinks. Plus, it comes equipped with the latest market data on energy drinks from research firms and top industry analysts. Takeaways include: *The market for energy drinks is projected to hit US$10.8 billion in 2015, and could grow to $15 billion by 2019. *Safety concerns, coupled with the demand for clean labels, have propelled innovation in the energy drinks category. *Careful selection of a taste profile for an energy beverage, as well as the functional ingredients, is critical.