Although more than half the participants in all sports activities are women, products geared toward female athletes—and female representation in related scientific research—are sorely lacking. Of the more than 6 million subjects involved in 1,382 sports and exercise studies conducted between 2011 and 2013, only about a third of the overall research pool was comprised of women. Female athletes have their own unique physiology and nutritional needs; brands that are responsive are positioned for success.

June 13, 2018

1 Min Read
Sports nutrition: The female athlete

Takeaways for Your Business

• Many female athletes aspire to be fit and toned, as opposed to building bulky muscle mass.
• The number of women in sport and fitness programs increased by nearly 27% from 2010 to 2016.
• Women want products for performance enhancement, workout recovery, muscle building and fatigue reduction.

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