Although more than half the participants in all sports activities are women, products geared toward female athletes—and female representation in related scientific research—are sorely lacking. Of the more than 6 million subjects involved in 1,382 sports and exercise studies conducted between 2011 and 2013, only about a third of the overall research pool was comprised of women. Female athletes have their own unique physiology and nutritional needs; brands that are responsive are positioned for success.
June 13, 2018
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Takeaways for Your Business
• Many female athletes aspire to be fit and toned, as opposed to building bulky muscle mass.
• The number of women in sport and fitness programs increased by nearly 27% from 2010 to 2016.
• Women want products for performance enhancement, workout recovery, muscle building and fatigue reduction.
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Interested in learning more? Join us at SupplySide West, November 6-10, 2018 at Mandalay Bay, Las Vegas, NV.
Related workshop: Sports Nutrition 2020: Sharpening the Vision
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