Weight Management: Claims, Consumer Trends and Capitalizing on the Category
Available: On Demand
Description
It's that time of the year when weight loss product marketers await the inevitable New Year's resolutions to lose weight. Consumers looking for a quick fix will be watching the ads, advertorials and infomercials that will flood the air. And your government, through the Federal Trade Commission (FTC), will be watching as well, looking for Red Flag claims and unsubstantiated claims. And more successful the campaign, the more likely FTC will give it a close look.
In this Webinar, Tony Young will discuss the law and how the FTC works in this priority category to make sure that if you go beyond what the law allows, consumers get redress. Attend to learn the do's and don'ts so you don’t end up on the government's hit parade.
Consumer interest, purchasing trends, and the role dietary supplements play will also be reviewed.
Speaker:
Tony Young joined Kleinfeld, Kaplan and Becker, LLP as a partner in March 2003. He began his legal career in 1974 as an associate and then partner at Wald, Harkrader & Ross. In 1986 he became a partner in the firm now known as Piper Rudnick LLP. Young graduated from Georgetown University Law Center in 1973 and clerked on the District of Columbia Court of Appeals. He is the co-author of the 1996 Food and Drug Law Institute book, Dietary Supplement Health and Education Act: A Legislative History and Analysis.
He represents food and dietary supplement product and ingredient manufacturers, developers and distributors. Young serves as Regulatory Counsel to the Pharmaceutical Distributors Association and represents several large secondary prescription drug wholesalers with respect to matters arising under the Prescription Drug Marketing Act and the Federal Food, Drug, and Cosmetic Act and state laws implementing those statutes. He also serves as General Counsel to the American Herbal Products Association (AHPA) and has served as one of the counsel to another trade association in the dietary supplement industry. He was heavily involved in the negotiations that led to the Dietary Supplement Health and Education Act (DSHEA) of 1994.
Heather Granato has more than 14 years experience in publishing, currently serving as the group editor in Virgo Publishing's Health & Nutrition Division. Current magazine titles include Natural Products INSIDER, Food Product Design and Natural Products Marketplace. She has been a presenter at industry events including SupplySide, Natural Products Expo, the Natural Gourmet Show and NNFA MarketPlace. Her additional publishing experience includes Looking Fit, SunWellness, low carb retailer, Organic & Natural News, Country Living's Healthy Living, Natural Foods Merchandiser, Delicious Magazine and WomenOf.com. She currently serves as an alumnae district officer for the national women's fraternity Kappa Alpha Theta. Granato graduated magna cum laude from the University of Richmond, Va., with a bachelor's degree in journalism.
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