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Length: 60 minutes
Cost: FREE
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Description:
Did you know one in ten Baby Boomers are currently managing or treating memory/concentration/cognitive functions, significantly more than all other generations? Join Natural Marketing Institute’s (NMI) Greg Stephens, RD, as he takes a look at cognitive health from the consumer perspective including consumer attitudes, beliefs and shopping patterns in the first part of this Webinar. Specific opportunities in the cognition and memory category, based on NMI research, will be discussed.

Renowned author and nutritional scientist, Parris Kidd, Ph.D., will discuss new ingredients and current research related to supplements in the brain health category in the second half of this Webinar. Dr. Kidd will take a look at PS PhosphatidylSerine (PS), GlyceroPhosphoCholine (GPC), Acetyl-L-Carnitine (ALC), vitamin E, folate, Bacopa, alpha lipoic acid (ALA), coenzyme Q10 (CoQ10), blueberry anthocyanins, curcumin, green tea extract and resveratrol and many more ingredients.

Speakers:
Parris Kidd, Ph.D., earned his doctorate at the University of California at Berkeley, and did basic and clinical research at the University of California’s San Francisco Medical Center before becoming a biomedical consultant in 1983. Since 1994 he has been focused on brain health, and he has written, lectured and consulted on the entire range of childhood and adult brain diseases and dysfunctions. Dr. Kidd also has published a number of in-depth reviews on the nutrients clinically validated for brain health. Much of this work can be downloaded from his Web site, www.dockidd.com.

Greg Stephens, RD, Vice President of Strategic Consulting for the Natural Marketing Institute (NMI), brings 25 years of specialized expertise in the nutrition and pharmaceutical industries to NMI. His background includes sales, marketing, strategic planning, clinical research and regulatory affairs for companies such as Nurture Inc. and Ross Nutritional Products Division of Abbott Laboratories. He received a bachelor’s degree in human nutrition from Georgia State University and is a registered dietitian with the American Dietetic Association. He is a frequent author of published articles and has spoken at SupplySide, American Dietetic Association, American Healthcare Association and many more industry events.

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