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Date: On Demand
Time: 2pm EST
Length: 60 minutes
Cost: FREE
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Description:
In the first part of this Webinar, Alisa Marie Beyer, president and founder of The Benchmarking Company, will present an inside look into The Age of Naturals Pink Report™ -- the only consumer-based report on natural and organic products focused ONLY on the beauty-buying consumer. Women are ready and willing to start buying cosmeceuticals and nutricosmetics, but your brand needs to know more. Find out how users really feel, what they know and which ingredients they love and hate.

Although cosmetics and cosmeceuticals are tested for safety, testing to determine whether beneficial ingredients actually live up to a manufacturer's claims is not mandatory. In general, vitamins, herbs, oils, and botanical extracts may be used in cosmeceuticals, but the manufacturer may not claim that these products penetrate beyond the skin's surface layers or that they have drug-like or therapeutic effects. Some cosmeceuticals make claims that are not backed up with clinical trials. In the second half of this Webinar, KGK Synergize’s Najla Guthrie and Dale Wilson will cover what to look for when considering a cosmeceutical ingredient.

Denise J. Herich, research director for The Benchmarking Company, brings more than 20 years of marketing, writing, and research expertise to beauty brands around the world. Projects she has recently completed include: writing brand platform documents for three major beauty brands, including one science-based skin care company, one direct response television beauty brand and one international beauty drink; conducting research, analyzing, and writing two major Pink Reports™, Survival of the Prettiest: Face and Body Skin Care and The Age of Naturals; developing a strategic planning document for a luxury spa and apothecary brand; and creating a retail-ready presentation for an up-and-coming beauty ingredient company.

Prior to joining The Benchmarking Company, she served as a vice president and healthcare practice leader at Townsend Inc., a full service marketing agency in San Diego, and as vice president of the Healthcare Policy team at Hill & Knowlton, Washington, DC, a global public relations firm.

Najla Guthrie is the president and CEO of KGK Synergize Inc., a contract research organization specializing in nutraceutical, functional food and biotechnology research services. She is an internationally recognized scientist in the field of nutrition and breast cancer. From 1988-2001, she conducted research in the Centre for Human Nutrition, Department of Biochemistry, The University of Western Ontario, focusing on the anti-cancer effects of minor food components, flavonoids, limonoids and tocotrienols, in cell culture, animal models and clinical trials. She has published more than 28 papers in peer-reviewed journals and has given numerous invited presentations at national and international meetings.

Dale Wilson, MD, is currently one of two principal investigators for KGK Synergize Inc., and the senior managing partner of the Wortley Family Medical Group. He has maintained a private family practice in London, Ontario for the past 20 years. Dr. Wilson is an adjunct professor in the Department of Family Medicine at The University of Western Ontario and an active staff member at London Health Sciences Centre and St. Joseph’s Health Care, including Parkwood Hospital and Regional Mental Health Care. Having more than 10 years experience working in clinical trials, Dr. Wilson brings a valued physician perspective to KGK Synergize in developing protocols, seeing patients throughout the duration of a clinical study and providing valuable input to clients in the preparation and review of final reports.

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