Partner Series—ERYLITE®Stevia: The Best Alternative to Sugar

Available: On Demand

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Posted August 30, 2011 in Webinar, Stevia, Sweeteners, Obesity, Heart Health, Diabetes

Speakers: John Reidy, Market Development Manager, Jungbunzlauer; Claudia Scholten, Group Leader Food Applications, Jungbunzlauer; Ferid Haji, Product Manager Erythritol, Jungbunzlauer

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INSIDER Partner Series

Sugar consumption has been rising steadily among Americans the last decade. Reducing sugar intake in our diet is an important approach in reducing obesity, heart disease and diabetes. Erythritol is a natural, low calorie alternative to sugar that has a zero glycemic response. It is 50% as sweet as sugar, but offers the same bulking properties, which is why it is used in combination with high intensity sweeteners.

Jungbunzlauer has physically combined erythritol and stevia together to offer a product that is natural and has the same sweetness and bulking properties as sugar, without the calories. This technology develops great synergies between the products; greatly reducing the lingering sweetness and off notes associated with stevia and reducing the cooling effect of erythritol.

Come and see why ERYLITE®Stevia is the best alternative to sugar!

Speakers:

John Reidy holds a bachelors degree in Culinary Nutrition from Johnson & Wales University. He is the market development manager for Jungbunzlauer representing the HealthyChoices product range focusing on; sodium reduction, sugar replacement and mineral fortification. John’s main focus is developing new opportunities in the US and Canadian markets and supplying technical & application support to customers formulating with Jungbunzlauer’s ingredients on the bench top.

Caludia Scholten Claudia Scholten holds an engineering degree in Dairy Technology from the University of Applied Sciences in Hannover,Germany. Starting as a Project Manager in Jungbunzlauer’s Application Technology Center in Ladenburg,Germany, she is now, since 2009, the Group Leader of the Food Applications Group in Ladenburg. Currently, she is focusing on top trends in the food industry such as sugar and salt replacement and mineral fortification. She has spoken at various conferences about Stevia-containing sweeteners and ways to influence their taste profile.

Ferid Haji, born in 1974, holds an engineering degree in Cereal Technology from the Technical University Berlin / Germany. He started in 2001 at Jungbunzlauer’s head office in Basel, Switzerland as Technical Service Manager for Citric Acid. In 2005 he took over Product Management for ERYLITE®, Jungbunzlauer’s natural zero calorie sweetener. His main task is the sustainable growth of the product group by developing and growing the global market. Promotion of the product and its benefits and finding new uses and applications are his main objectives. Ferid Haji wrote numerous publications on ERYLITE® and appeared as speaker in a number of conferences

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