Education Series—Digestive Health and Consumers

INSIDER Education Series

According to research from NMI’s 10th annual Health & Wellness Trends Database®, 39 percent of consumers indicate they seek out foods/beverages to improve their digestive health. In this Webinar, Greg Stephens will talk about:

• The latest trends and consumer insights in digestive health
• Top products consumers first started using to improve digestion and which products/ingredients they associate with digestive/colon health
• Consumer insights, including demographics, attitudes, behaviors and product usage patterns of consumers who currently use foods/beverages or dietary supplements in preventing and treating digestive health problems

Americans spend more than $14 billion a year on heartburn medication alone; and in doing so, risk serious side effects such as dementia, hip fracture and pneumonia. Consumers spend more billions on products for other digestive complaints. The increasing evidence that digestive problems can be solved with nutrition and natural remedies means the business opportunities are huge, as is the opportunity to provide real benefit to the public.  Join Martie Whittekin as she talks about:

• Probiotics, prebiotics, enzymes, fiber, herbs and core nutrients role in digestive health
• Some common myths about acid reflux
• Why supplementing stomach acid might actually be a better idea than shutting it off

Speakers:

Gregory J. Stephens, RD, the vice president of strategic consulting for Natural Marketing Institute (NMI), has 25 years of specialized expertise in the nutrition and pharmaceutical industries. His background includes sales, marketing, strategic planning, clinical research and regulatory affairs for companies such as Nurture, Inc. and Ross Nutritional Products Division of Abbott Laboratories. He has a Bachelor of Science in human nutrition from Georgia State University and is a registered dietitian with the American Dietetic Association. Greg is a frequent author of published articles, a contributing editor for Nutraceuticals World Magazine, and a speaker at industry events such as Natural Products Expo, Supply Side, American Dietetic Association and American Healthcare Association.





Martie Whittekin is a certified clinical nutritionist and author of natural alternatives to Nexium, Maalox, Tagamet, Prilosec and other acid blockers. She hosts the nationally syndicated talk radio show, Healthy by Nature (www.RadioMartie.com), now in its 13th year and writes a weekly e-newsletter, Health e-Notes. Martie is a former natural foods retailer who served as president of the National Nutritional Foods Association during crucial phases of the fight to pass the Dietary Supplement Health and Education Act (DSHEA). She testified at several congressional hearings and participated in drafting the bill. For those efforts she received NNFA’s 2002 Crusader Award. She was also founding president of Texans for Health Freedom and served on the Bastyr University Board of Trustees. Whittekin is a frequent convention speaker and popular guest on a variety of health-focused TV and radio shows. 



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