Social Media

Free Access to FDA, USDA—Use it Wisely

Daniel Fabricant, Ph.D., Director, Division of Dietary Supplement Programs, FDA, and Keith Clancy, Identifier and Botanist with USDA's Animal and Plant Health Inspection Service (APHIS), will speak for free at SupplySide MarketPlace in New York. ...More
May 4, 2012 By Sandy Almendarez
Posted in Blog
Determining the ROI of PR, Social Media

It's tough to determine ROI without first setting goals for your social media outreach; increasing awareness, building relationships and improving efficiencies are only a few of the considerations. ...More
April 26, 2012 By Lori Colman
Posted in Blog
SupplySide LinkedIn Group Reaches 10,000 Members

With its 10,000th member, VIRGO's SupplySide LinkedIn group solidifies its position as the leading resource to discover information on the ingredients that drive the healthy consumer packaged goods market. ...More
April 18, 2012
Posted in News
Social Media for B2B

LinkedIn and Twitter offer great opportunities to connect with customers in the B2B world; here are tips on how to do just that. ...More
April 12, 2012 By Jeff Hilton
Posted in Blog
Indena Updates Web Presence

Indena updated its online presence, redesigning its web communication strategies and moving toward a 2.0 strategy to optimize its reach. ...More
April 4, 2012
Posted in News
Have You Been Slimed?

The "pink slime" phenomenon illustrates how social media is changing the game from a consumer marketing perspective. ...More
March 30, 2012 By Lori Colman
Posted in Blog
Nutraceuticals International Group Updates Website

Nutraceuticals International Group redesigned its website to enhance ease of navigation and improve the aesthetics, while allowing customers to more easily find the company's range of unique ingredients. ...More
March 22, 2012
Posted in News
A Girl's Best Friend

Women are more interested in health and prevention than men, making them a key demographic for natural products manufacturers. They are also more willing to educate themselves on products they choose for themselves and their families, so manufacturers should use marketing ...More
January 25, 2012 By Sandy Almendarez
Posted in Articles
Ecuadorian Rainforest Debuts New Website

New website features live support and an online quote system for pricing of the company's many exotic ingredients. ...More
December 9, 2011
Posted in News
Leveraging LinkedIn Groups

Joining LinkedIn and becoming an active member of relevant groups can enlarge your circle of key contacts, and raise both your personal profile and that of your company. ...More
September 21, 2011
Posted in Articles