Natural Marketing Institute (NMI)

IMG's Hilton to Speak at SupplySide MarketPlace

Jeff Hilton, co-founder and CMO of IMG, has been invited to speak at SupplySide MarketPlace in May. ...More
May 1, 2012
Posted in News
Boomers Serious About Healthy Aging

It's true that younger generations have become more interested in healthy aging, but Baby Boomers are leading the movement with their biggest fear of aging being the loss of mental/brain capacity, as stated by 45 percent of Boomers, according to Natural Marketing ...More
March 30, 2012
Posted in News
Jeff Hilton Pinpoints New Marketing Targets

Jeff Hilton, Integrated Marketing Group (IMG) co-founder and partner, will present educational sessions on reaching emerging target consumers for functional foods and beverages at Wellness 12 on March 29 in Chicago as well as at SupplySide Marketplace on May 9 in New York. ...More
March 26, 2012
Posted in News
A Magic Solution for Weight Loss?

Understanding consumer needs and motivations for losing weight will help pave the way for product manufacturers to provide weight-management tools. ...More
March 6, 2012 By Steve French
Posted in Articles
Consumers: Many Products Over-Packaged

New research from NMI suggests consumers are turned off by what they see as an in crease in over-packaged products. ...More
January 17, 2012
Posted in News
Health, Anti-Aging, Sustainability Top Consumer Concerns

More consumers are taking supplements, but bioavailability concerns are on the forefront of many of their minds, according to Steven French, managing partner at the Natural Marketing Institute (NMI). Consumers are also noticing branded ingredients more than before. In 2006, ...More
October 17, 2011
Posted in News
Boomers Changing the Face of Aging

The 78 million Baby Boomers are revolutionizing healthy aging with $3.2 trillion in spending power, however, they are not a homogenous group, according to Natural Marketing Institute (NMI)’s Healthy Aging/Boomer Database®, which now has seven years of trended data among ...More
October 5, 2011
Posted in News
NMI Founder Wins Brava Award

Maryellen Molyneaux, founder and president of Natural Marketing Institute (NMI) received a Brava Award for her achievements as a leader, marketer, and role model among female executives in the Philadelphia area. The annual Brava Women Business Achievement Awards celebrate ...More
August 23, 2011
Posted in News
Even Youth Focus on Healthy Aging

Younger consumers are joining the Boomers and Matures by focusing on healthy aging, according to the Natural Marketing Institute (NMI), which called “Healthy Aging is Getting Younger" a health and wellness trend for 2011. ...More
May 12, 2011
Posted in News
Companies Beware: Pushing Health to the Next Level

While companies are working to lower the levels of “less healthy” ingredients in their offerings, consumers are getting increasingly demanding for more transparency in the ingredient chain and how the product affects their health. ...More
April 15, 2011 By Steve French
Posted in Articles, Contract Manufacturing