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Market Data

Market research and trends information impacting the dietary supplement and nutraceutical industry, including data about ingredients, trends, product category performance, and consumer preferences and buying habits.

Slide Show: Digesting the Market

The who, what, where and why of the digestive health market is just as important for product manufacturers looking to launch into the category as it is for established players. Datamonitor research explores who is buying what, where the hot markets are and what motivates ...More
February 7, 2012
Posted in Galleries
Consumers Rate Supplement Brands

Consumers are most satisfied with the Swanson brand of vitamins and supplements when it comes to online purchases; Nutrilite is their favorite direct-selling (multi-level marketing) brand, and Kirkland (from Costco) gives the highest satisfaction out of discount/warehouse ...More
February 1, 2012
Posted in News
Bone and Joint Health Solutions from INSIDER

As more consumers—older and younger—look to natural solutions, product manufacturers should be ready with science-proven ingredients and targeted marketing messages. VIRGO is here to help product manufacturers looking to get into the category as well as those with a history ...More
January 26, 2012 By Sandy Almendarez
Posted in Blog
SPINS Predicts Raw to be Hot in 2012

In 2012, Consumers will be clamoring for raw, gluten-free, vegan products without genetically modified organisms (GMOs). And they better be packaged in nontoxic containers, according to SPINS Trendwatch 2012, a yearly predictions report from SPINS' natural and specialty ...More
January 19, 2012
Posted in News
Why the Digestion Market Isn't Exploding

With all the consumer interest and need, it seems the market for digestive health products would be skyrocketing, but regulatory actions and distrust of health marketing claims has kept sales in check. ...More
January 17, 2012 By Sandy Almendarez
Posted in Blog
Drivers in the US Women’s Health Market

Ingredients marketed to women, such as iron, calcium, vitamin D, folic acid, soy and cranberry, are slated for growth in the United States, spurred by the increase of female-specific conditions, raising cost of health care and increasing research activity. ...More
January 11, 2012 By Kaushik Ramakrishnan Shankar
Posted in Articles
Mature Aloe Vera Market Needs Fresh Standards

Aloe is everywhere—in beverages, supplements, cosmeceuticals, and more—so we'd expect understanding of the plant's different forms and species is wide spread. However, even FDA's recent toxicity study was conducted on a form that's rarely used in finished goods. Perhaps the ...More
December 14, 2011 By Sandy Almendarez
Posted in Articles
Vitamin Sales Grow to $3.2B in 2017

The global market for vitamins will reach US $3.2 billion by 2017, according to a new report by Global Industry Analysts Inc. (GIA), which said this growth will be driven by the food, feed, pharmaceutical and the cosmetic industries. ...More
November 30, 2011
Posted in News
DSM Ups BetaNat Carotenoid Prices

DSM increased the prices of its BetaNat products in its human nutrition portfolio by 20 percent globally. Rick Greubel, president of human nutrition and health said, “The price increase is essential for us to ensure the long-term viability of the business." The company said ...More
November 23, 2011
Posted in News
Pronova Enters Omega-3 Supplement Market

Pronova BioPharma ASA announced its plans to enter the consumer health care market, and said it will take the next year to develop a high-concentrate omega-3 dietary supplement. The company said its consumer health care business will offer synergies with Pronova BioPharma’s ...More
November 14, 2011
Posted in News