A Girl's Best Friend
Women are more interested in health and prevention than men, making them a key demographic for natural products manufacturers. They are also more willing to educate themselves on products they choose for themselves and their families, so manufacturers should use marketing ...More
January 25, 2012 By Sandy Almendarez
Posted in Articles
What Drives Behavior in Women’s Wellness
Companies can help women who are looking for products and services that help them meet their wellness goals by offering 'centuality', a marketing approach that encompasses financial, sensual and logical concerns. ...More
January 18, 2012 By Shelley Balanko
Posted in Articles
Why the Digestion Market Isn't Exploding
With all the consumer interest and need, it seems the market for digestive health products would be skyrocketing, but regulatory actions and distrust of health marketing claims has kept sales in check. ...More
January 17, 2012 By Sandy Almendarez
Posted in Blog
Drivers in the US Women’s Health Market
Ingredients marketed to women, such as iron, calcium, vitamin D, folic acid, soy and cranberry, are slated for growth in the United States, spurred by the increase of female-specific conditions, raising cost of health care and increasing research activity. ...More
January 11, 2012 By Kaushik Ramakrishnan Shankar
Posted in Articles
Freshen Up: Marketing Less Processed Foods
Fresh packaging and convenience, coupled with fewer, simpler--and rough--ingredients goes a long way to help marketers reach today's health-conscious consumers. ...More
November 9, 2011 By Jeff Hilton
Posted in Blog
An Aging Populations' Battle Against Cognitive Decline
Consumers are already interested in and seeking out products to boost and maintain brain function, a market that will grow further as stress levels rise and the number of seniors nearly doubles in the next few decades. ...More
October 7, 2011 By Steve French
Posted in Articles
Functional Foods & Beverages—A Matter of Positioning?
General wellness, immunity, energy and heart health are key growth platforms for health and wellness foods and beverages in the U.S. market. ...More
October 5, 2011 By Ewa Hudson Hudson
Posted in Articles,
Immune Health
Fads, Trends, Niches, ‘Things’
Anticipating where a new product launch fits within different categories of marketplace value can set appropriate expectations for “success." ...More
September 27, 2011 By Lori Colman
Posted in Blog
Hispanic Media Continues its Growth Pattern
Dietary supplement companies looking for a new market opportunity may want to consider reaching out to the Hispanic and Latino communities, which are not only interested in those products, but also amenable to media marketing approaches. ...More
September 2, 2011 By Sheldon Baker
Posted in Blog
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