SupplySide

Brand Marketing

A Girl's Best Friend

Women are more interested in health and prevention than men, making them a key demographic for natural products manufacturers. They are also more willing to educate themselves on products they choose for themselves and their families, so manufacturers should use marketing ...More
January 25, 2012 By Sandy Almendarez
Posted in Articles
NPF Refers 22 Supplement Advertisers to FTC

The Natural Products Foundation delivered documentation to FTC showing 22 companies are not compliant with regulations governing dietary supplement advertising. ...More
January 23, 2012
Posted in News
What Drives Behavior in Women’s Wellness

Companies can help women who are looking for products and services that help them meet their wellness goals by offering 'centuality', a marketing approach that encompasses financial, sensual and logical concerns. ...More
January 18, 2012 By Shelley Balanko
Posted in Articles
Central Coast Pays $1.5M in Acai Marketing Settlement

Phoenix-based Central Coast Nutraceuticals Inc. will pay $1.5 million as part of a settlement the company made with FTC for marketing acai berry supplements, colon cleansers and other products using allegedly fraudulent free trial offers and phony endorsements from Oprah ...More
January 11, 2012
Posted in News
FDA Finds NeuroScience Inc. Labeling Violations

An inspection showed a few brain health products were misbranded due to claims made on the product labeling. ...More
December 27, 2011
Posted in News
PR Stunts

Even when publicity stunts go awry, they can still raise a company's profile. ...More
December 26, 2011 By Sheldon Baker
Posted in Blog
Public Relations on the Upswing

The PR industry is doing more hiring, as more companies discover the power of positive, proactive press. ...More
December 21, 2011 By Sheldon Baker
Posted in Blog
Building Relationships with Editors

Looking to increase your industry profile? It's time to build some relationships with the key editors. ...More
December 15, 2011 By Sheldon Baker
Posted in Blog
De Los Santos Leads Christie's Health and Wellness Division

ChristieCommunications welcomed back Rajan De Los Santos to manage the agency’s health and wellness division. De Los Santos has rejoined the team this past September to contribute to its expanding health and wellness division. ...More
November 8, 2011
Posted in Blog
The Power of Persistence

Effectively building a relationship over time with potential prospects can ultimately yield a more satisfactory business result. ...More
October 7, 2011
Posted in Articles