Baby Boomers

Boomers Serious About Healthy Aging

It's true that younger generations have become more interested in healthy aging, but Baby Boomers are leading the movement with their biggest fear of aging being the loss of mental/brain capacity, as stated by 45 percent of Boomers, according to Natural Marketing ...More
March 30, 2012
Posted in News
Slide Show: Bone Health Research and Ingredients

Delve into the latest market trends and scientific research on natural ingredients that can help strengthen bones and fight the onset of conditions such as osteoporosis. ...More
March 5, 2012
Posted in Galleries
This Sporting Life

Exercisers are consistently looking to improve, whether it be in the race, in the gym or in the mirror. Getting injured, sore or tired not only impedes these goals, but can also cause stress and discomfort. Natural products that contain certain scientifically proven ...More
February 24, 2012 By Sandy Almendarez
Posted in Articles, Sports Nutrition
A Girl's Best Friend

Women are more interested in health and prevention than men, making them a key demographic for natural products manufacturers. They are also more willing to educate themselves on products they choose for themselves and their families, so manufacturers should use marketing ...More
January 25, 2012 By Sandy Almendarez
Posted in Articles
Slide Show: Joint Health Ingredients

Natural ingredients from glucosamine to omega-3s, botanicals and hyaluronic acid, can help cushion joints leading to healthy, happy movements no matter what life stage. ...More
January 19, 2012
Posted in Galleries, Sports Nutrition
Your 2012 Plans: Preparing for the Uncertainty of the New Year

Four New Year resolutions to help nutrition-based companies prosper in 2012. ...More
December 8, 2011
Posted in Articles
Bending the Rules

Joints are bending with every daily action, whether it's taking the first steps of the day or lifting weights as an afternoon workout. As Baby Boomers reach their golden years and athletes recover from repeated pounding, joint health issues are taking precedence in more ...More
November 21, 2011 By Sandy Almendarez
Posted in Articles, Sports Nutrition
Older Consumers Want ‘Modern Pills’

Those age 55 and older are the top users of supplements and the lowest users of functional foods and beverages, according to A. Elizabeth Sloan, Ph.D., president, Sloan Trends & Solutions Inc. Supplement manufactures that provide multifunctional products and innovative ...More
October 17, 2011
Posted in News
An Aging Populations' Battle Against Cognitive Decline

Consumers are already interested in and seeking out products to boost and maintain brain function, a market that will grow further as stress levels rise and the number of seniors nearly doubles in the next few decades. ...More
October 7, 2011 By Steve French
Posted in Articles
Boomers Changing the Face of Aging

The 78 million Baby Boomers are revolutionizing healthy aging with $3.2 trillion in spending power, however, they are not a homogenous group, according to Natural Marketing Institute (NMI)’s Healthy Aging/Boomer Database®, which now has seven years of trended data among ...More
October 5, 2011
Posted in News