Energy products have long been of great interest to athletes; however, as more consumers adopt an active lifestyle—and look for natural products to help sustain it—the market potential continues to expand.Historically, sports nutrition has been one of the fastest-growing categories, experiencing 12% compound annual growth rate (CAGR) from 2012 to 2017, with 7% CAGR anticipated through 2022. Most ingredients in the energy category target an aspect of the production of adenosine triphosphate (ATP), the energy molecule in the body’s cells. Popular ingredients include a range of amino acids, fats, carbohydrates, carotenoids, flavonoids and, of course, variations of caffeine.