Energy drinks are a popular choice among consumers, but they are also often a target for regulators, class action attorneys and consumer advocacy groups who believe these products can be dangerous. Brands that offer energy drinks must stay abreast of FDA actions, court happenings and congressional hearings to ensure they stay out of hot water.
Energy drinks are a popular choice among consumers, but they are also often a target for regulators, class action attorneys and consumer advocacy groups who believe these products can be dangerous. Brands that offer energy drinks must stay abreast of FDA actions, court happenings and congressional hearings to ensure they stay out of hot water.
In this episode, Steve Shapiro, of counsel, Rivkin Radler LLP, and partner, Ullman, Shapiro and Ullman LLP, and Sandy Almendarez, editor in chief, INSIDER, discuss:
The problem with FDA’s guidance on the differences between energy supplements and energy beverages.
How the definition of “children” is contested between energy drink product marketers and regulators.
The energy drink claims that landed companies in courtrooms.
Shapiro will be speaking on this energy product regulations at the SupplySide West Workshop: Capitalizing on the Future of Energy Drinks, Shots and Supplements on Wednesday, Oct. 5 at 9:00 a.m. in Las Vegas. Visit supplysideshow. com for more information and get registered. This session is underwritten by BASF, the official education sponsor of SupplySide West.
Links and Resources
Digital Magazine: “Investigating Energy Drinks”
Article: “Energy Drinks in the Courtroom”
Article: “Supplements v. Conventional Beverages: Toeing the Line” in the Digital Magazine “Form and Function”
News: “Senators Pressure Energy Drink Marketers to Leave Kids Alone”
Got feedback? Email Almendarez at [email protected], or tweet to @NatProdINSIDER using the hashtag #INSIDERpodcast
About the Author(s)
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