EDISON, N.J.—Croda Inc. launched the first in a line of sensory-driven emollients, Sensemol LST.
Sensemol is a new multi-functional, ether-based emollient that offers a light feel and high degree of skin spreading for a multitude of formats, including color cosmetics and antiperspirants.
In addition to the emollient and its sensorial benefits, Croda's customers can further customize the aesthetics of their formulations.
According to Croda, a consumer may initially purchase a product because of its functional label claims, but the formula and the experience are the ultimate factor for a consumer to decide whether to purchase the product again. The choice of emollients is an important factor for consideration because the after-feel of a skin cream leaves a lasting impression. Sensemol LST reduces tack and leaves a light, dry feeling on skin, making it an option for many skin care applications including liquid formulations. This product is a pigment-wetting agent, demonstrates a high degree of pH tolerance and can reduce the whitening effect of antiperspirant salts.
In the process of engineering emulsion aesthetics, the emollient is the finishing step that affects the final feel of the formula on the surface of the skin. Another important factor in this process is the emulsifier, which alerts the initial feel of the formula, including the pick-up and physical application of the product to the skin.
In 2012, the company launched Sensification™, an easy-to-use system that allows formulators and marketers to navigate the complex landscape of sensory descriptors in a clear and defined way.
According to a study conducted by Equation Research for Croda, 63 percent of consumers believe they are missing omega-3 essential fatty acids (EFAs) in their diet.