OSLO—Krill oil sales increased by 43 percent in the past year, according to SPINS data. The growth is especially high—70 percent—in the food, drug and mass channel, the SPINSscan Natural 52 weeks ending July 7, 2012 report showed.
Krill oil company Aker BioMarine expects krill supplement sales will soon be the second largest segment of omega-3 supplements in the channel. In fact, omega-3 sales are expected to top $34 billion by 2016, Packaged Facts said.
"We are encouraged by these numbers because it signifies reinvigorated growth in the natural channel," said Eric Anderson, vice president of global marketing, Aker BioMarine. "A consumer study sponsored by Aker this year showed that nearly four out of 10 omega-3 supplement users are looking for an alternative omega-3 source."
As omega-3 supplements grow in popularity, so do their benefits. For more information on the ups of fatty acids, view the INSIDER slide show "Omega-3 Heart Benefits."