WACCABUC, N.Y.—O.N. Marketing Associates LLC announced it is using an integrated approach to marketing ingredients from its nutraceutical industry clients—including BASF, FMC Corp., Jungbunzlauer and Bio Springer—that leverages brand messages to the trade and through to consumers using a variety of media platforms. “We provide a very unique approach to marketing," said Melissa DeVincenzo, president of O.N. Marketing Associates. “Coming from a consumer brand background, we understand how to create a desired behavior from the consumer and therefore work with customers to develop strategic solutions that target every sales stage and motivate every audience; from sales force to trade, out to the consumer. Today’s successful marketing techniques build a brand by creating a multi-dimensional experience with customers and consumers at the most important touch points, those critical spots that drive awareness and sales. We provide strategic solutions that highlight and communicate a product’s key benefits and applications using targeted communications across multiple platforms. These solutions will enable our client’s products to create a point-of-difference in the dietary supplement industry."
O.N. Marketing Associates’ approach to each client initiative is a comprehensive evaluation of the client’s business objectives, an analysis of the competitive marketplace as well as the consumer environment, looking at past results—what has worked and what has not worked, and a look at the overall budget to ensure their client’s dollars are maximized. Solutions are developed with a comprehensive, integrated brand platform using targeted communication vehicles. Integrating social, mobile, and other emerging media channels within the marketing mix will play a pivotal role in the success of each product’s campaign. Through the use of integrated solutions, O.N. Marketing Associates is providing a clear and consistent message for their client’s products within the dietary supplement industry and identifying the need of these products within the consumer marketplace.
