PHOENIX—VIRGO announced the launch of its Natural Products INSIDER Ingredient Buying Center, a micro site sponsored by Ecuadorian Rainforest LLC, that features free downloadable Buyer’s Guidebooks on topics covering vegetable, fruit and marine-sourced ingredients, as well as rainforest botanicals.
“VIRGO’s Natural Products INSIDER online and printed Buyer’s Guides have always been a big traffic driver on the website and are traditionally the largest issues of our magazine," said VIRGO’s CEO, John Siefert. “INSIDER is now taking that to another level with the introduction of our Ingredient Buying Center, where we have created a series of downloadable Buyer’s Guidebooks organized by some of the most searched ingredients on our site—like fruit and vegetable ingredients—all available free of charge to our INSIDER registered users."
“The Ingredient Buying Center, sponsored by Ecuadorian Rainforest, LLC, also features a very unique 'request for proposal' feature for our users, where they can request a sample or a quote directly from Ecuadorian Rainforest via a simple form on the home page," said Jon Benninger, vice president, Health & Nutrition, VIRGO. “This practical approach to offering supplier buyer’s guide research and a direct link to a premium supplier, like Ecuadorian Rainforest, all in one place, continues to position INSIDER as the key resource between the buyers and sellers of today’s ingredients."
Not only does the Ingredient Buying Center help users find and access the supplier information they are looking for, but it makes it available to them in an on-demand PDF Buyer’s Guidebook. This Ingredient Buying Center also provides users with executive summaries of the ingredients' market growth and potential, and research on their health effects.
“Ecuadorian Rainforest (ER) understands the importance of having a strong online presence in order to reach qualified buyers of raw materials," said Steve Siegel, vice president, Ecuadorian Rainforest (ER). "By sponsoring INSIDER’s Ingredient Buying Center, ER hopes to be meeting the needs of companies searching for high quality natural ingredients."
The Ingredient Buying Center is available on the Natural Products INSIDER website and can be accessed from the navigation bar underneath "Buying Center."
