AVIGNON, France—In response to growing demand for natural products by Canadian consumers, Naturex has expanded it operations with a new subsidiary opening in Toronto. This new operation will provide the full product portfolio and innovations to current and future Naturex customers. The company said the new Ontario province facility includes a warehouse and sales offices, providing local flexibility. Maxence Duprez, sales director, will lead this office, which will help develop the food and nutraceutical markets.
“Our office in Toronto is targeting the specific needs of the Canadian market," Duprez said. “It gives us the opportunity to enhance the relationship with our existing clients as well as prospecting new ones” he added.
Naturex said while the Canadian market is similar to the U.S. market, where the company has operated successfully since 1997, there are several distinct differences such as regulatory rules and consumer expectations.
