ERLANDER, KY—WILD Flavors Inc. launched Vegeceuticlas™, its line of natural vegetable extracts, ingredients that deliver added phytonutrients to a range of finished products.
Vegeceuticals currently include two varieties: a red and orange blend, both available in liquid and dry form. WILD’s orange Vegeceuticals extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato and red cabbage. Vegeceuticals allow for vegetable extract content in a wide variety of applications, including enhanced waters, teas, dry mixes, confections, functional drinks, nutritional supplements, bars, etc.
