PureCircle ~ Alpha Stevia Sweetener

CHICAGO—PureCircle launched its proprietary sweetener, Alpha, for calorie reduction in finished products. The sweetener is ideal for companies seeking deeper calorie reductions in their products. Alpha is a natural fit within the PureCircle product portfolio as a 100-percent natural, high-purity stevia sweetener. It consists of a proprietary combination of steviol glycosides developed as a solution for products seeking 50 to 100 percent calorie reductions. Alpha is ideal for deeper calorie reductions to improve everything from teas, to juices and dairy products, to flavored waters and carbonated soft drinks.