COPENHAGEN, Denmark—Institut Rosell-Lallemand announced Probio’Stick®, a probiotic formula shown to alleviate psychological and physical stress, is one of the finalists in the Best New Finished Product category of the 2011 Nutraceutical Business & Technology (NBT) Awards. Probio’Stick is a clinically supported probiotic formula that uses patented microencapsulation technology—Probiocap®—to deliver two well-documented probiotic strains from Institut Rosell-Lallemand: Lactobacillus Rosell-52 and Bifidobacterium Rosell-175. The single-dose sticks of flavored powder are designed to dissolve quickly in the mouth without water, and can be taken at any time of day.
The NBT Awards are designed to recognize excellence in R&D, marketing, business and technology in the nutraceutical industry. The Best New Finished Product category focuses on the degree of product innovation, benefit to consumers’ health and scientific credibility. The winners of the awards will be presented on May 11, during the Vitafoods trade show in Geneva, Switzerland.
