MADERA, Calif.—Polyphenolics, a division of Constellation Wines U.S. Inc., earned Frost & Sullivan’s 2010 North American Product Differentiation Excellence of the Year Award in the Grape Seed Extracts market for its MegaNatural®-BP grape seed extract. Frost & Sullivan, a global research organization, has honored best-in-class companies worldwide for 49 years.
According to Frost & Sullivan’s in-depth research and evaluation, Polyphenolics has differentiated its MegaNatural®-BP grape seed extract in a U.S. market that has been challenged with an influx of low-cost, sub-standard Asian grape-seed extracts.
Frost & Sullivan reported Polyphenolics obtains 90-percent to 95-percent polyphenols in grape seeds through its unique, patented, hot water-based extraction process. In addition, this unique process also ensures no bitter aftertaste.
Frost & Sullivan also noted Polyphenolics co-branding with companies, such as GNC Inc. and The Vitamin Shoppe, and promotional activities including television, radio, print media and the Web. Polyphenolics has been able to implement a “communication around science" strategy with great effect. Websites, press releases and medical writers have been just a few significant vehicles employed by Polyphenolics to maximize the company's visibility.
“We are proud and honored by Frost & Sullivan’s third-party recognition of our efforts and strategies," said Anil Shrikhande, Ph.D., president of Polyphenolics. “We have an unwavering commitment to providing consumers with a superior product supported by extensive human clinical research. We wish to thank our employees, associates and those companies with which we co-brand and market for helping MegaNatural-BP to have witnessed an approximate 50-percent growth over the last 18 months."
The Frost & Sullivan Award will be presented during the organization’s 2010 Excellence in Best Practices Awards Banquet, November 16, 2010 in San Antonio, Texas.
Polyphenolics has associated itself with UC Davis Department of Cardiology, where studies of MegaNatural-BP’s effect on patients diagnosed with metabolic syndrome and pre-hypertension have produced promising outcomes. The company does not allow usage of lower dosage (in dietary supplements) than what has been prescribed by the UC Davis study for its MegaNatural-BP products.
MegaNatural-BP is a branded, GRAS ingredient that offers consumers an effective, beneficial and natural solution for high blood pressure. MegaNatural-BP has no side effects unlike traditional hypertension drugs.