YORK, Pa.—C-P Flexible Packaging introduced the XT-720 shrink sleeve packaging. It provides an added dimension that offers 100 percent more printable area. By creating a peel-away outer label, useable space is expanded from the traditional 360 degrees to a complete 720 degrees, allowing more space for promotional messaging, directions, coupons or usage information. The XT-720 provides more printable area for nutritional facts, cross-selling programs, product use information, product performance claims, coupons, brand enhancements or an alternative language. The new label can be used for a single product or for a bundle pack.
