Cognis Creates ‘Newtrition’ Wellness Model

MONHEIM, Germany—Cognis Nutrition & Health announced the worldwide rollout of its own wellness-based model for aligning products and solutions with market demands, offering ideas for modern nutrition that make people feel good and strengthen customers’ brands. The aim of “Newtrition™ – Eat. Feel. Live.” is to help customers to develop products with real well-being benefits to set their brands apart from the competition. The products involve up to four wellness dimensions: emotional perception, taste, effect and convenience.