CHICAGO— Gatorade Co., a division of PepsiCo, is launching G Series Pro, a new variant of its recently launched G Series, to the broader consumer market, after making the product initially available only in professional locker rooms and specialized training facilities. Now, the G Series Pro range will be distributed initially through an exclusive co-marketing and co-distribution collaboration with GNC and U.S. retail network.
“The Gatorade brand has enormous credibility with GNC’s sports nutrition customers, and the G Series Pro line will be a valuable addition to GNC’s sport performance product line-up,” said Joe Fortunato, CEO of Pittsburgh-based GNC. “We have the right retail presence and marketing muscle to drive G Series Pro through our nearly 5,500 U.S. stores.”
Massimo d’Amore, CEO of PepsiCo Americas Beverages, added, “Elite athletes, with his or her particular nutrient requirements, needs a highly customized product. G Series Pro is such a product, made available through premium distribution channels such as GNC. A pioneer and leader in its field, GNC is a company that has been responsible for contributing to the success of major sports nutrition products in the marketplace for more 75 years.”
