WASHINGTON—The Life…supplemented campaign announced a partnership with Vitamin Angels as part of its America’s Wellness Challenge initiative. For every consumer who enters America’s Wellness Challenge and completes the online wellness scorecard, the Life…supplemented campaign will donate one dollar (up to $10,000) to Vitamin Angels.
“Our goal is to provide malnourished children across the globe with the vital nutrients they desperately need for good health,” said Howard Schiffer, president and founder of Vitamin Angels. “Vitamins save lives—this donation from the ‘Life…supplemented’ program will help us continue our mission of bringing important vitamins to impoverished children so they have an opportunity to lead more productive lives.”
The contribution will be made as part of the campaign’s dedicated focus on reaching its consumers via social media channels. Vitamin Angels, which has an active social media presence, and the Life…supplemented campaign together will connect with consumers via on-line social communities, as well through their respective Web sites.
“We know that every day more consumers head to online channels for specific information on health and wellness, and the Life…supplemented campaign recognizes the importance of being accessible in these online spaces,” said Judy Blatman, senior vice president, Council for Responsible Nutrition (CRN). “We’re excited to extend our reach into these communities, and look forward to fostering deeper relationships with consumers who have a vested interest in overall wellness through the use of healthy diet, supplements and exercise.”
