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Ice Cream, Frozen Desserts Outlook 2010

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ROCKVILLE, Md.—Market research publisher Packaged Facts released its “Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition” report that analyzes the $25 billion U.S. market for ice cream and related frozen desserts.

The report offers predictions about the growth of the frozen dessert market, identifies important emerging players, explores the environment in which industry trends will develop over the next few years, profiles national and international marketers and provides projected markets and trends through 2012.

According to the report, in order to expand sales manufacturers and foodservice operators will look to build on the trends that have emerged over the past two years, notably a taste for tart frozen yogurt that features good-for-you probiotic bacteria that improve digestion. Another emerging trend will be the introduction of frozen desserts with flavors targeted to the growing Hispanic population. The report also covers the potential for products with flavors that appeal to the Asian American consumers and the likelihood of their crossover to the mainstream flavor map. Also covered is the growing interest in European-style gelato as a lower fat alternative to American ice cream and the potential for regional favorites like Italian ices from the Northeast and frozen custard from the Midwest to gain national prominence.

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