IRVINE, Calif.— Cyvex Nutrition selected Integrated Marketing Group (IMG), Salt Lake City, to develop and execute an integrated communications campaign, including public relations (PR) outreach, creative development, media placement and event marketing. IMG’s program will emphasize Cyvex’s expertise and depth in the antioxidant category and aim to increase industry awareness of the health benefits of the company’s key ingredient offerings.
“Cyvex has been a pioneer in the nutraceutical ingredient industry for more than 25 years, and we look forward to kicking off their marketing and communications program with the new year,” stated Jeff Hilton, IMG co-founder and partner. “We are confident that this campaign will further position Cyvex as a leader in providing safe, effective ingredient solutions for use in a wide array of dietary supplements, foods and beverages.”
Matt Phillips, Cyvex president and chief operating officer (COO), said, “IMG’s unique understanding of the natural products industry and supply chain makes them an ideal partner to help us further increase awareness of our branded ingredients with industry decision makers. We anticipate a successful collaboration.”
