SANTA ANA, Calif.—US Omega Inc. commenced its operations, launching its Omega-3 Fish Oil 1,000 mg softgels in bulk and as a bottled, retail-ready product. Management said the company was founded to flatten the supply chain in the omega-3 fish oil market, providing an omega-3 product that is compliant with relevant quality standards but eliminated added costs in administration and marketing.
“US Omega creates an opportunity to for the independent retailer and brand marketer to compete in both quality and price with the more expensive products currently in the marketplace,” said Herrie Tantono, managing director. “We are committed to offering factory-direct pricing and maximum consumer value. Our plan is to take advantage of additional opportunities where value can be extracted from the traditional distribution chain and delivered to the brand marketer, retailer, and ultimate consumer of nutritional products. Given the current economic environment, it is imperative that our industry offer customers the best possible value in nutritional supplements. US Omega is not just a new brand but a new way of doing business. Our flat-tier pricing, minimized organization structure, and complete focus on delivering high-quality, successful, market proven products at the best possible price will allow more consumers to enjoy the benefits of supplemental nutrition and a healthy lifestyle.”
