MORRIS PLAINS, N.J.—BENEO-Palatinit (www.BENEO-Palatinit.com), a manufacturer of natural sugar-derived ingredients, welcomed the results of European market research by AC Nielsen that reveal a worldwide increase in the consumption of sugar-free chewing gum.
Eighty-five per cent of the chewing gum bought in
Sabine Wetzel, Market Research Manager, BENEO-Palatinit, said: “We are not surprised by these results. The average consumer is becoming more health conscious, a worldwide trend that is reflected in the data. Moreover, sugar-free products have been significantly improved in recent years in terms of taste, color, texture, and the choice of products available. Rather than being seen as a lesser version of sugared equivalents, sugar-free gum is becoming a standalone market in its own right.”