Vitamin Shoppe Pledges $300K to Vitamin Angels

NORTH BERGEN, N.J.—The Vitamin Shoppe announced it would double its donation to Vitamin Angels in 2008 to $300,000, impacting more than 1 million children through Vitamin Angels’ Operation 20/20. This will be the second year that The Vitamin Shoppe will be a platinum sponsor of Vitamin Angels; the company has also committed to be a lead sponsor at the 3rd Annual Celebration of Angels event in October.

“To be able to double our donation in such a short period of time is a true testament to how this charity speaks to our associates and our customers,” said Tom Tolworthy, CEO, Vitamin Shoppe. “Rarely does a company have the opportunity to associate its charitable giving with an organization so closely aligned with its own mission. We are thankful for such a mutually gratifying partnership and look forward to the long association of our joint missions.”

In response to the pledge, Founder and President of Vitamin Angels, Howard Schiffer said: “Vitamin Shoppe’s leadership in our industry is exemplary. Their dedication to making this world a healthier place is complete, unqualified, and alive at every level within their organization. Vitamin Angels feels lucky to have such a dedicated and committed partner. With Vitamin Shoppe’s support we will reach over 7 million children around the world this year.”