Penton to Produce NPA Show

WASHINGTON—The Natural Products Association (NPA) announced Penton Media will acquire certain assets related to NPA’s annual trade show, Natural MarketPlace. Penton’s New Hope Natural Media business, which produces Natural Products Expos West and East, will manage the show in partnership with NPA, starting in 2009. According to David Seckman, executive director and CEO of NPA, the arrangement will permit the association to concentrate on its membership services while outsourcing the production of the show. He added, “Another factor in this decision was how to keep membership dues at a minimum while keeping our quality of service at a premium, and a growing trade show is key to that equation.”

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