Sales of Health & Wellness Products Top $102B in 2007

HARLEYSVILLE, Pa.—Retail sales within the U.S. consumer packaged goods health and wellness industry reached $102.8 billion in 2007, according to the Natural Marketing Institute (NMI). The market research firm reported the findings from its annual Health & Wellness Trends Database research study, which included sales across all retail and direct-to-consumer channels for six primary categories.

Overall, sales were up 15 percent over 2006 figures, with the largest percentage growth in the natural/organic personal care category, which grew 29 percent to $7.8 billion. Close behind was the 25-percent growth rate in organic foods/beverages, which totaled $19 billion in 2007, and a 21-percent growth rate in natural/organic general merchandise, contributing $1.5 billion. The largest dollar volume came from functional/fortified foods and beverages, with $38.6 billion and a 12-percent growth rate, followed by vitamins/minerals/herbal and dietary supplements ($21.7 billion, 7-percent growth). The remaining volume came from natural foods/beverages with $14.1 billion and a 4-percent increase over 2006.

NMI predicted the double-digit growth of the market will continue for the next several years, and expects total sales to top $170 billion by 2012.