French Retailer Adds Reducol to Private Label Items

VANCOUVER, British Columbia— Forbes Medi-Tech Inc. (ForbesMedi.com) announced Auchan, a French retail chain, launched a range of private label fruit yogurts and yogurt drink products featuring Forbes Medi-Tech's cholesterol-lowering ingredient, Reducol™. Reducol is an ingredient containing plant sterols and stanols, commonly known as phytosterols. "With over 121 Hypermarkets and 116 Auchan Stores, this adds a substantial partner to our retailer base and broadens the Reducol brandname in France," said Jeff Motley, vice president, marketing and sales, Forbes Medi-Tech Inc.

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