2007 HealthFocus Trend Study Now Available

ST. PETERSBURG, Fla.—HealthFocus Intl. (HealthFocus.com) announced the next issue of TrendScan is now available. In the 2007 HealthFocus Trend Study, seven major areas of interest in health and wellness were identified by HealthFocus:

1) The pursuit of balance in life and diet, daily energy and stress reduction

2) Growth of functional foods and functional ingredients

3) Interest in organic, sustainability and fair trade

4) Weight management

5) Food safety concerns

6) Well-being of kids

7) Prevention and CAM (complementary and alternative medicine)

Periodically throughout the year, HealthFocus tracks and puts into consumer context, relevant industry, regulatory and scientific activities under each of the above trends to serve as an update prior to the release of the 2009 HealthFocus Trend Study.

This issue of TrendScan can be found at http://www.healthfocus.com/ProductsServices/TrendScan/tabid/98/Default.aspx.

Additionally, HealthFocus' 2009 US HealthFocus Trend Study discusses the high-level benefits that consumers seek in health and nutrition like performance, pleasure and  appearance, and will also cover current trends such as organic, sustainability, functional foods, energy and weight management. New topics include which functional benefits consumers are looking for in different food categories; how far can diet cross into healthcare; the consumer role in sustainability; and reasons people will continue to cook and eat at home.