Report: 30 Million Use Supplements in Lieu of OTCs

NEW YORK--Thirty million American consumers use dietary supplements in lieu of over-the-counter (OTC) drugs, and an additional 19 million use both of these products concurrently, according to The US Market for Vitamins, Supplements and Minerals report published by Kalorama Information. According to this study, echinacea, Ginkgo biloba, St. John's wort, garlic, aloe, valerian, kava, saw palmetto, black cohosh and cayenne accounted for 43 percent of herbal product sales.

Research also found that of those Americans who take dietary supplements, 20 percent use a multi-formula combination. Vitamins C and E are the most popular single supplements, used by 14.2 percent and 12.9 percent of all herbal consumers.

The report is available for purchase from MarketResearch.com, which has access to more than 6,000 market reports from approximately 250 content providers.

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