Click here to view gallery ›

Sales of dietary supplements are rising around the world, particularly in Asia and North America. However, the category is also seeing increased attention from governments and regulatory agencies, addressing issues such as nutrient inclusion levels, botanical safety and health claims. Peter Zambetti, chairman of the International Alliance of Dietary/Food Supplement Associations (IADSA) spoke at Focus on the Future in February 2011 about why and how companies should “mobilize for mobile.” In this slideshow, learn the top 10 issues to address when integrating a mobile component into your marketing strategy.