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Digestion: Science and Market Opportunities

Description Leading industry experts will discuss:

• The importance of a healthy digestive tract 
• The role of probiotics, pH, fiber and digestive enzymes play in maintaining the digestive system 
• General sales statistics for the category 
• Consumer and channel dynamics 
• Cross-channel sales statistics for digestive ads and enzymes 

Speakers

Chris Chufo has been a senior analyst at SPINS for three years, focusing on the data analysis and business planning needs of supplement manufacturers and other vendors. Her background includes running four Whole Foods Market stores, as well as supplement buying for Whole Foods Market and Elephant Pharmacy.  Chufo offers a deep understanding of key industry trends and insight into successful brand management in the natural segment.

Edward A. Lemmo, Ph.D., is currently president of Lemmo Associates and has more than 30 years of broad experience in nutritional science, education, product and business development and scientific marketing. He is former vice president of Global Scientific Affairs & Product Development for Wyeth Consumer Healthcare - Solgar Vitamin & Herb. Also, he has previous management positions with General Nutrition Centers, ICN Pharmaceuticals, Pall Biomedical Products and Pharmacia Labs. Lemmo earned bachelor’s degree in chemistry from St. Francis College, a master’s and doctorate degree in nutrition from Rutgers University. He also has registered dietitian and certified dietitian/nutritionist credentials.

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