Market Tonic RSS
Sheldon

Sheldon Baker With more than 25 years of marketing experience, Sheldon has developed and managed a wide range of successful corporate marketing programs. As principal and senior partner with the Baker Dillon Group (BakerDillon.com), he has created nutraceutical industry brand development and marketing campaigns that have brought measurable results for clients and generated millions of dollars in revenues. He was the first to successfully introduce in the natural products industry, celebrity brand endorsement and nationwide consumer media exposure for a new ingredient. He holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the United States and is past president of the Consultants Association (CANI-consultants.org). Sheldon can be contacted at sbaker@bakerdillon.com

08/30/2010

Dot Your I and Cross Your T

Taking the time to use spell check and ensure proper grammar enhances the professionalism of your communications.
07/15/2010

Random Industry Thoughts

Industry friends share thoughts on travel and … pens? ...
06/25/2010

Fourth of July Fun

Perhaps we can call it the World Cup of hot dog eating. I’m referring to Nathan’s Famous International Hot Dog Eating Contest. You may have read or heard that Pepto Bismol will be one the sponsors this year at Nathan's Famous Fourth of July International Hot Dog Eating Contest on Coney Island on July 4.
06/22/2010

The Gulls of AT&T

Western gulls know the leftovers are good at AT&T Park in San Fran.
06/21/2010

PR Survey

Seeking input for a survey on public relations in the natural products arena.
06/18/2010

It's Certainly an Online World We Live In

Consumers are spending increasing amounts of time not only online, but visiting social media sites and reading blogs.
06/17/2010

Six Degrees of Corporate Separation

Perhaps avoiding the bacon and sausage at breakfast could have beneficial effects—even for those working in the processed food industry.
« Previous12345678910111516Next »