Market Tonic
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Sheldon Baker With more than 25 years of marketing experience, Sheldon has developed and managed a wide range of successful corporate marketing programs. As principal and senior partner with the Baker Dillon Group (BakerDillon.com), he has created nutraceutical industry brand development and marketing campaigns that have brought measurable results for clients and generated millions of dollars in revenues. He was the first to successfully introduce in the natural products industry, celebrity brand endorsement and nationwide consumer media exposure for a new ingredient. He holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the United States and is past president of the Consultants Association (CANI-consultants.org). Sheldon can be contacted at sbaker@bakerdillon.com |
Eating on $4.50 a Day
Rep. Jackie Speier recently subsisted on a daily food budget of $4.50 a day for five days to call attention to the country’s 15.1% poverty rate and underline the importance of the Supplemental Nutrition Assistance Program, otherwise known as food stamps. Speier, a Democrat representing the wealthy Hillsborough community just south of San Francisco, told members of the media “it was a profound experience." Her diet consisted mainly of hard-boiled eggs, tuna, lettuce, grapefruit and instant coffee. She found herself hungry and preoccupied with thoughts of food. But that diet sounds like it would cost more than $4.50 a day.
I recently changed my diet from vegetarian to vegan, so I know a little about thinking about food and being hungry every few hours. It can be done and on $4.50 a day. I haven’t counted my pennies when shopping, yet I consider myself a pretty good shopper, watching for sales and buying healthy.
Most Americans carry a few extra pounds anyway, so cutting food and the bill would be a good idea. Throw in a few store sales and learning a little about nutrition would also go a long way too. But wait, learn about nutrition? That might be asking for too much as well. Most engaged in poverty are not educated about nutrition nor are they in a position to learn. And many can’t count. So eating on $4.50 a day probably cannot be accomplished.
Hope the Republicans decide not to cut the food-stamp program. Yet again there has to be a better way to feed the poor, perhaps starting with nutrition education. Michelle Obama…are you listening?
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