Market Tonic
![]() |
|
Sheldon Baker With more than 25 years of marketing experience, Sheldon has developed and managed a wide range of successful corporate marketing programs. As principal and senior partner with the Baker Dillon Group (BakerDillon.com), he has created nutraceutical industry brand development and marketing campaigns that have brought measurable results for clients and generated millions of dollars in revenues. He was the first to successfully introduce in the natural products industry, celebrity brand endorsement and nationwide consumer media exposure for a new ingredient. He holds a Bachelor of Arts degree in communications from Columbia College in Chicago, the premier marketing and arts educational institution in the United States and is past president of the Consultants Association (CANI-consultants.org). Sheldon can be contacted at sbaker@bakerdillon.com |
Dot Your I and Cross Your T
I receive large batches of e-mails and memos daily—many from industry executives and leaders from other areas of business. A phenomenon I’ve noticed taking place has been the propensity of spelling errors made by upper and top management. The misuse of apostrophes and commas; saying “their" vs. “there" vs. “they’re"; using “to" when it should be “too"; and “who" vs. “whom". Those are just a few.
I often wonder how these people rose to the top of their respective companies not understanding the use of proper English and grammar. Maybe it is who you know?
I think it’s time for business executives to consider every comma, double check those apostrophes and diligently look up how to spell difficult words. By the way, last time I checked every computer has spell check; why not use it?
I’m in favor of mistake-free memos, letter-perfect reports and impeccable proposals. Impeccable proposals? Don’t get me started. That’s an entirely different blog entry.
- Comments
